Retail Markup on Bikes at LBS ?
I'm just curious having worked long ago in retail in a music store where A
markups were common, meaning the item was marked up 100% or cost the store half at retail. I know a good LBS (local bike shop) will take quite a bit more time in fitting a bike properly when selling it compared to Wal-Mart, plus after sales adjustements, so I certainly don't begrudge a healthy markup. But the cost of the bike, on the wholesale level, is about what percentage to the MSRP? thanks to all |
Retail Markup on Bikes at LBS ?
Back in the day when I managed an independent LBS, we would get annoyed
with Trek because they would publish msrp (manufacturers suggested retail prices) based on a 28% proffit margin when we normally did 33% profit margin on all the other bicycles. Of that profit margin, we had to pay shipping, assembly, payment on the loans, rent, heat, credit card charges, etc. Customers would come in carrying Trek ads or magazine reviews or buyers guides showing those prices and would get put off if we marked them up higher. The best Trek we ever had was their top of the line 720 touring bike. The reason this bike was so great was we used it for a side by side comparison with the then popular Specialized Expedition touring bike. The Trek was $180 more and was not finished as well or equiped as well. THat bike sat for a long time while the Expedtions & Sequoias & stump jumpers & rock hoppers flew out the door. The rest of the inventory was marked up double wholesale. Jersies were always a problem because most would go unsold and get marked 1/2 off to clear them out. |
Retail Markup on Bikes at LBS ?
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Retail Markup on Bikes at LBS ?
On 2005-08-18, rs wrote:
Thanks for the info. 28% would be tough considering the time you have to put in and the time your paying your employees to put in. Rick My LBS said 40% on the main brand. He also said that accessories and service was the best marigin. In article .com, says... Back in the day when I managed an independent LBS, we would get annoyed with Trek because they would publish msrp (manufacturers suggested retail prices) based on a 28% proffit margin when we normally did 33% profit margin on all the other bicycles. Of that profit margin, we had to pay shipping, assembly, payment on the loans, rent, heat, credit card charges, etc. Customers would come in carrying Trek ads or magazine reviews or buyers guides showing those prices and would get put off if we marked them up higher. The best Trek we ever had was their top of the line 720 touring bike. The reason this bike was so great was we used it for a side by side comparison with the then popular Specialized Expedition touring bike. The Trek was $180 more and was not finished as well or equiped as well. THat bike sat for a long time while the Expedtions & Sequoias & stump jumpers & rock hoppers flew out the door. The rest of the inventory was marked up double wholesale. Jersies were always a problem because most would go unsold and get marked 1/2 off to clear them out. |
Retail Markup on Bikes at LBS ?
On Thu, 18 Aug 2005 10:10:59 GMT, Chuck
wrote: My LBS said 40% on the main brand. He also said that accessories and service was the best marigin. Maybe that's why my LBS seems happy to see me ride in on a bike I didn't buy there! (Mostly because they didn't, and still don't, carry the model I wanted.) I think I, and the insurance company, have bought more than a bike there by now. Pat Email address works as is. |
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