From the article:
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They’re an increasingly common sight on country roads: packs of
cyclists, often wearing matching jerseys advertising their favourite
charity, pumping out the kilometres in pursuit of some good cause.

The charity bicycle event has swelled from almost nothing a decade ago
to become a major player in Canadian fundraising efforts. Helped by
cycling’s rising popularity, there are rides in every part of the
country. Tens of millions of dollars have been generated for the fight
against cancer, diabetes, heart and stroke disease, multiple sclerosis
and myriad other causes.

“Cycling is the on-trend activity,” Paul Alofs, president and CEO of
the Princess Margaret Hospital Foundation, said Friday. “Cycling is
the new golf.”
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Read it at
http://www.theglobeandmail.com/sport...rticle4246149/
or http://tinyurl.com/75tlwnp



J. Spaceman