Thread: Interbike 2017
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Old September 26th 17, 08:07 PM posted to rec.bicycles.tech
Oculus Lights
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Default Interbike 2017

@Steve,
You summed up Interbike pretty well.

American Outdoors was there, doing live interviews with companies and products they chose as best in show.
They chose Oculus as the best light, by far. If there's any justification for the cost of going despite the terrible floor traffic, an interview/infomercial like this would cost many times what the cost of my week at Interbike was.
Check out the interview they did.
https://www.youtube.com/watch?v=O68Sc72mKJ4

Many perennial big name brands weren't there. Others scaled way down.
Sales this year was a flop. Last year I sold eleven lights. This year only three. Floor traffic was way down. Last year, attendees took 200 flyers and show special sheets, that led to stores coming onboard and event sales and support deals. This year, only ~75 sheets.
Planet Bike wasn't there nor some CCBL companies that usually exhibit. Serfas wasn't around.

CygoLights had a full exhibit, and took on the misconception that they're just a CCBL company with signage about being designed and assembled in the USA. Owner is an American citizen of Japanese descent. He and I had a fruitful conversation about the state of the bike lighting industry in general and what it takes to launch a new product. Reps from Gaciron and other Chinese companies stopped by my booth who had their own exhibits in past years.. They didn't stay long after I said I'm made in USA, not interested in reselling lights made by anyone else. Even Cateye only had a wall of lights up at the JBi combined exhibit.
This year I exhibited solo, a few different people weren't available to help out, and so many other regulars weren't going this year either who would have manned the booth to free me up to have meetings and check out other exhibits.
If you haven't exhibited at a show like this, then I can see your feeling of wanting more more attention when approaching a booth.
It can be overwhelming to try to do a full day's work while exhibiting at a major show, so I apologize that I couldn't get to you quickly. I called out to you after excusing myself from the call I was on but you were already walking away. You caught me on the phone either with my mother wishing her happy holidays or the guy from La Jolla Cyclery, an Oculus reseller, who was supposed to come up for the day and I got credentials for, but called later on to say that the dog-sitter they had cancelled at the last minute so they couldn't make it.

If there's a waking giant in the bike light market, its for German STVZO compliant e-bike lights.
STVZO are the go-to lights for the big e-bike makers who want a single, global product, with a real vehicular type headlight beam. My STVZO beam is twice as bright, using the same or less power, in as small a footprint and package, costing the same or less to produce, as the typical STVZO Supernova brand that most bike light makers are using by default for lack of better product available.
Sales figures to e-bikes have exceeded industry projections each year since 2014, and keep increasing.
Getting my STVZO beam into production under license with one of the big three is a daunting task, where I already have traction but anyone whose launched a business knows the long way from first conceptual discussion to having a signed and profitable design and licensing agreement.

Interbike is in a Death Spiral

E-Bikes

Lights

Cleaning and Lubrication

Bamboo

Cameras

Power Meters

Smart Helmets

Folding Bikes

Locks

WIKE Salamander

Pure Cycles

Rod Brakes Are Back!

Tent

What I Won

What I bought


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