It seems a bit over the top from them but maybe they find it easier to
pick on a non-commercial site. I notice from a quick google that there are
several commerial sites using the "r-us" idea selling everthing from
crafts to fm transmitters.

To bring it vaguely on topic there is a Bikes R Us in London though
Toys-backwardsR-Us also seem to use the term Bikes-backwardsR-Us for
subdepartments of their stores.

I think the Bikes R Us is part of their little empire - they've certainly
tradmarked it.

Do you know if they have taken or threatened actions against any other
companies or websites and what the outcomes have been?

Yep, but every one I've found has been fairly unhelpful, and also American.
They are still there tho, but I've found reports of lots of sites that have just
had to close down after receiving the threatening letters. They can of course
start up under a new name but they lose all their search engine rankings so
no-one can find them.


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