On 01/01/18 18:30, Bod wrote:
British Cycling encourage millions of people to ride their bikes
throughout their recreational programmes, all suited to meet an
individual’s preferred form of cycling. They are also working hard to
inspire the next generation of cyclists through their work with schools
and community clubs to ensure that more young people are taking up the
sport than ever before.

"...taking up the sport" Making cycling look difficult and elitist will
not encourage millions of people to ride their bikes.

https://advancemembers.hsbc.co.uk/british-cycling