Following on from reports of the highest rate of local bike shop
closures last year since 1960 it has been reported that about half of
Evan's cycle shops will close in the near future.

Overall the UK cycle industry is predicted to sell 1 million fewer
bikes this year compared with last. Although most European countries
have falling rates of bicycle sales the UK is suffering from the
greatest decline of bicycle sales in Europe.

Get a business plan like the cell phone industry: design bicycles to go slower and slower after 2 years, i.e., the brake starts dragging when you aren't looking.