Learned this from Keith Bontrager (not personally, I say this for
cred).

Freaking SLATHER your chamois with vaseline ($4 a tub).

As he put it, in The Tour, everyone uses a LOT of chamois butter,
because the more the better. But average joe's don't do this, cause it's
$25 for a modest amount.

Try it, you'll like it.

(And if you like "euro-style", throw in a little (unless you're VERY
adventurous) Vick's vapor rub, or apply it directly to your skin where
you want it, but expect some migration. FWIW, there is a good functional
argument to be made about why menthol is good--relating to increased
blood flow that is undeniable.)


--
JesseG