On 2/15/2018 9:35 AM, Joerg wrote:

snip
Â*Â*Â*Â*Â*Â*Â*Â*Â*Â*Â*Â*Â*Â*Â*Â*Â*Â*Â*Â*Â*Â*Â*Â*Â* Â*Â*Â*Â*Â*Â*Â*Â*Â*Â*Â*Â*Â*Â*Â*Â*Â*Â*Â*Â*Â*Â*Â*Â* ... Of course
we will soon see claims that this is all self-interest by Trek, whose
sole aim is to sell more lights.


Everybody should know that such articles aren't very suited to foster
sales of their own products but lights in general.

True. But it's a convenient excuse to dismiss the findings of such
article. Even though Trek is not a major supplier of bicycle lights, you
can already predict the narrative that will spew forth. You saw it
already with the Odense study.

The usual reaction
with many brand name lights is "Now WHAT do those cost?!" and then
people scope out Amazon, Walmart, Newegg, EBay and others. Just like I did.

I don't think that people are quite as price sensitive as you may think.
People do research by reading reviews, then buy whatever suits them.
Unfortunately most shops aren't interested in stocking a very wide
selection. I looked for my Lezyne lights at local stores. One store
carried some Lezyne products, but not what I wanted.

I even found that no-name lights can be of better quality than name
brand lights that cost a lot more (not Trek though, I never had any of
theirs).

Yes, sometimes. But the no-name lights often come with batteries whose
capacity bear no relation to what's printed on them.