On 19/05/2012 19:33, Simon Mason wrote:
QUOTE:

Nottingham will this summer host a three-day cycling festival, E.ON Cycle
Live Nottingham, that will begin with a series of circuit races on the
evening of Friday 13 July, concluding the following Sunday with the E.ON
Great Notts Bike Ride. In between organisers promise "a whole range of
cycling based activities with something that will appeal to everyone." The
event was formally launched on Thursday by top trials rider, Danny Butler.

The city's Victoria Embankment will be the base for the event, which gets
under way with the E.ON Cycle Live Nottingham Grand Prix on the Friday
evening, with participants in the closed circuit races spanning
schoolchildren to elite riders.

On Saturday, the East Midlands city will host the E.ON Cycle Live
Nottingham
Festival of Cycling, which includes a series of cycling themed events as
well as live music and entertainment.

The final event of the weekend will be the E.ON Great Notts Bike Ride on
Sunday 15 July, which starts and finishes at Victoria Embankment and
includes three route options - Sportive, which is around 100 miles,
Challenge, of approximately 48 miles, and the 19-mile Community ride. Loan
bikes will be available for participants who need them.

The same day will also see a three-mile E.ON Nottingham City Ride take
place
on closed roads in the south of the city, supported by Decade of Better
Health, a joint initiative of NHS Nottingham City and Nottingham City
Council. The event is free, with the aim of encouraging participation from
people living in deprived parts of the city.

Chris Simon of Perfect Motion Sports Marketing, which is organising the
weekend, said: "We want to get the people of Nottingham, Nottinghamshire,
the East Midlands and even further afield excited by this brand new event,
which puts the county on the map as a cycling hot spot.

"The weekend will have something for everyone, from the excitement of
circuit races on the Friday through a whole host of weird and wonderful
cycling displays and activities on the Saturday.

"We then finish with the new routes at the E.ON Great Notts Bike Ride on
the
Sunday. From the novice cyclist and families looking for a great day out,
right through to elite riders, we hope that everyone will join us in
July to
celebrate all things cycling".

Councillor Dave Trimble, Nottingham City Council's Portfolio holder for
Leisure, Culture and Tourism, commented: "We are proud and delighted that
E.ON have chosen Nottingham to launch what will be a great weekend of
cycling, putting top quality races alongside events for novice cyclists so
that there is something for everyone.

"Expanding the ever-popular Great Notts Bike Ride in this way gives a
variety of options for people of all abilities to get on a bike, get
involved, have some fun and get in some healthy exercise. It could be the
catalyst that persuades the weekend's cyclists to adopt cycling as their
transport of choice."

Germany-based energy supplier E.ON is one of Nottingham's largest
employers,
with around 6,000 employees in and around the city, where it is currently
building a new office complex. Its backing of the cycling festival is the
first fruits of a wider sponsorship programme aimed at reinforcing links
with the local community.

Jeremy Davies, E.ON's Marketing Director , said: "We want to do more than
simply supply people with the power they need to run their lives and I'm
delighted we're able to do that here in Nottingham with E.ON Cycle Live
Nottingham, offering a greater experience to our customers in a way that's
relevant and convenient to them.

"We're all about helping people to become energy fit - reducing their
energy
use, their bills and their effect on the planet - and E.ON Cycle Live
Nottingham is a great way for people to get fit themselves and also
hopefully learn something about energy efficiency along the way.

"Over the coming months we'll be offering free entry, discount tickets and
priority areas for our customers, along with the opportunity to learn more
about our sustainable projects in Nottingham and how we're helping their
customers to get energy fit."

Further information on E.ON Cycle Live Nottingham can be found on the
event's
website.
http://road.cc/content/news/58619-th...ottingham-july


--
Simon Mason


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Dave - Cyclists VOR. "Many people barely recognise the bicycle as a
legitimate mode of transport; it is either a toy for children or a
vehicle fit only for the poor and/or strange," Dave Horton - Lancaster
University