On Sun, 14 Jan 2018 18:42:51 -0500, Frank Krygowski
From the dreamy adspeak: Stainless steel's ride can be "crisper" and
Are you sure those terms weren't in a breakfast cereal advertisement?
Remind me to steal those terms for my personal abuse.
A better question would be crisper or snappier than what? When
comparing the quality of a ride, it's considered good form to disclose
with what one is comparing the ride. Also, how much crisper or
snappier? A tiny, average, or jumbo size difference?
Is that better than "rigid, yet compliant"?
Nope. They're all "puffery"
which is the use of advertising comparisons and superlatives that no
sane person would accept at face value. As a minimum, if one cannot
attach a numerical measurement to the term, it's puffery. At least
rigidity (stiffness) can be measured as force divided by displacement.
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