Imagine an after market where customers will pay extra money for a
product that uses less material and therefore has a shorter lifespan.
Moreover, in this market 90% of OEM products cause injury or pain to
the customer and require replacement. To top it off customers are
heavily swayed by marketing and gimmicks and demand "this year's fad."

Can there be any sweeter market in the universe than this one? Oh,
i'm talking about bicycle saddles (and many types of bicycle
componentry), of course ...

- Don Gillies
San Diego, CA