I'm just curious having worked long ago in retail in a music store where A
markups were common, meaning the item was marked up 100% or cost the store
half at retail. I know a good LBS (local bike shop) will take quite a bit
more time in fitting a bike properly when selling it compared to Wal-Mart,
plus after sales adjustements, so I certainly don't begrudge a healthy markup.
But the cost of the bike, on the wholesale level, is about what percentage to
the MSRP?

thanks to all