donquijote1954 said the following on 20/3/2005 9:35:
'"The Lance Armstrong Foundation and Nike are raising funds for
youth-cancer support groups, research, and education by selling $1
yellow rubber bracelets etched with the phrase 'LIVE STRONG,'" Michelle
Milford, spokesperson for the Lance Armstrong Foundation, said in an
e-mail interview.'
http://www.winchesterstar.com/TheWi.../Life_bands.asp

Giordano (a regional clothing chain here in Asia, apparently HQd in
HongKong and comparable to Benetton) had an ad in yesterday's Straits
Times with multi-coloured bands much alike to the Livestrong bands
carrying inscriptions of 'peace', 'love', etc. Have not seen the bands
in th actual stored, so I can't positively say whether they were just
used for the ad or they are actually selling them.