On Monday, June 4, 2018 at 11:22:27 AM UTC-5, Jeff Liebermann wrote:
On Mon, 04 Jun 2018 14:13:09 +0200, Emanuel Berg
wrote:

Jeff Liebermann wrote:
[...] At the time, subtleties such as 700c vs
27" hadn't entered my decision making
process. I was more interested in the paint
color (Sherwood Green), how much junk I could
carry, a comfortable ride (long wheel base),
and how cool I would look riding it.

Very interesting post!

It's mostly about my favorite topic, me.

As for the color, obviously that's very
important. If you don't get happy instantly by
looking at the bike (because you don't like the
color), this sets the tone (or shade) for the
hole riding experience and possibly the whole
day depending on how perceptive/sensitive you
are.

Color are emotional which is why kids and girls
care so much for them...

Adult men are equally affected by color.
"How to Use the Psychology of Colors When Marketing"
https://smallbiztrends.com/2014/06/psychology-of-colors.html
You'll find hundreds of such articles on the psychology of color on
the internet. No two will agree on how it works, some bother to
provide statistical marketing research evidence of such preferences,
few make the association with symbols (Karl Jung), and none offer a
connection to subliminals (Wilson Bryan Key).

My purchase decision of a Sherwood Green Miyata 610 did not involve
much research or thought. In 1984, Miyata offered the 610 only in
Artesian Blue and Sherwood Green. The LBS where I purchased it only
had green in stock in my frame size. The 1000 was available in
Mountain Blue and Dark Platinum. Either color would have been
acceptable, but the price of the 1000 was too high for me. The 210
was another option for touring, but none were in stock in my frame
size.

So, why the emphasis on buying from inventory? Because for me, it was
an impulse decision. I was laid off or fired from an engineering job
two years earlier and decided to become a consultant. I was putting
every penny into the business and was in desperate need of "retail
therapy" or other means of escaping the stress. After an intense
morning design review, I was recovering from a fast-food lunch when I
noticed an LBS nearby that I hadn't previously visited. Two hours of
haggling later, I left with the green 610. I had only planned to look
at price tags and bargains, but I think the green color convinced me
that it was time to buy. Note that my current vehicle is a green
Subaru Forester, I live in a green forest, and much of my clothing is
green.

So, where did my preference for green come from? When I was in
school, I made a futile attempt at acting. In one play, I was one of
Robin Hood's merry men. That brought me some trivial acclaim and some
minor attention from the girls. None of that stuck, except for the
green costume, which I eventually extended to my choice in bicycle and
automobile color.

I agree that the color of a bicycle might color your riding
experience. You don't ride a bicycle, you wear it. Unfortunately,
the industry has yet to invent a way to match one's mood with the
color of the bicycle. I had hoped that electrochromic paints (that
change color with applied voltage or frequency) would be developed for
the purpose.

What I still fail to understand is the Bianchi celeste color, which to
me looks very much like vomit. The best I can offer is that some
people prefer repulsive colors, possibly to induce race competitors
into losing their lunch. Bubble gum and vomit?

I would not say that. But the celeste color is definitely feminine. Not masculine. So why they chose that color for an item sold almost exclusively to men is a mystery.



http://www.cyclingnews.com/news/steven-kruijswijks-celeste-and-pink-bianchi-oltre-xr2-gallery/
Hmmm... Looks like celeste has been darkened slightly and replace by a
lighter "CK16":
https://www.bianchi.com/images/800-600-Fix/0272bf28-86fb-4822-a420-d01421c0df6a



--
Jeff Liebermann
150 Felker St #D http://www.LearnByDestroying.com
Santa Cruz CA 95060 http://802.11junk.com
Skype: JeffLiebermann AE6KS 831-336-2558