1930s Sponsorship Question

There is a photo of Antonin Magne in what was probably either the 1931 or
1934 Tour in which one of his handlebar mounted water bottles has "Cafe
Sanka" on it. In-as-much-as Geminiani his credited with bringing in the
first extra-sportive sponsor (Nivea), can anyone confirm that this was a
Tour sponsor, much like Coca Cola recently? Does anyone know of a
compendium of sponsorship for the Tour by year?

B. Lafferty wrote:

There is a photo of Antonin Magne in what was probably either the 1931 or
1934 Tour in which one of his handlebar mounted water bottles has "Cafe
Sanka" on it. In-as-much-as Geminiani his credited with bringing in the
first extra-sportive sponsor (Nivea), can anyone confirm that this was a
Tour sponsor, much like Coca Cola recently? Does anyone know of a
compendium of sponsorship for the Tour by year?



I had no idea that crap was around so long ago.

Steve

--
Mark & Steven Bornfeld DDS
http://www.dentaltwins.com
Brooklyn, NY
718-258-5001

"Mark & Steven Bornfeld" wrote in message
news:1xbaf.2967$9E4.19@trndny02...
B. Lafferty wrote:

There is a photo of Antonin Magne in what was probably either the 1931 or
1934 Tour in which one of his handlebar mounted water bottles has "Cafe
Sanka" on it. In-as-much-as Geminiani his credited with bringing in the
first extra-sportive sponsor (Nivea), can anyone confirm that this was a
Tour sponsor, much like Coca Cola recently? Does anyone know of a
compendium of sponsorship for the Tour by year?

I had no idea that crap was around so long ago.

Steve

Nor did I. Strange that it would be marketed in Europe, unless it had some
Belgian additive. ;-).

B. Lafferty wrote:

Nor did I. Strange that it would be marketed in Europe, unless it had some
Belgian additive. ;-).

I was wondering why you were posting something that wasn't about doping,
but you came through.

Have you seen the low-lying vapor trails that spell out EPO?

"Jay S. Hill" wrote in message
ink.net...
B. Lafferty wrote:

Nor did I. Strange that it would be marketed in Europe, unless it had
some Belgian additive. ;-).
I was wondering why you were posting something that wasn't about doping,
but you came through.

You seem humor impaired. Any drugs that they might have added to their
Sanka would be quaint by today's standards. Also, the Sanka would probably
negate any and all performance enhancing effects.


Have you seen the low-lying vapor trails that spell out EPO?

"B. Lafferty" wrote in message
ink.net...
There is a photo of Antonin Magne in what was probably either the 1931 or
1934 Tour in which one of his handlebar mounted water bottles has "Cafe
Sanka" on it. In-as-much-as Geminiani his credited with bringing in the
first extra-sportive sponsor (Nivea), can anyone confirm that this was a
Tour sponsor, much like Coca Cola recently? Does anyone know of a
compendium of sponsorship for the Tour by year?


1. The organisation of the Tour has always accepted sponsors, especially
from 1930 on. The yellow jersey, the "king of the mountains", etc. had every
year its sponsor, which usually was also advertising in l'Auto and after the
Second World War, l'Equipe. So probably also the water bottles, which, at
the start, contained mineral water, lemonade or coffee (which, quite likely,
might have been sponsored by a coffee brand).
2. I have never found a compendium of sponsorship for the Tour by year - and
believe me, I have looked for it.
3. Nivea, known as the first extra-sportive sponsor, wasn't brought in by
Geminiani, but by a certain Magni from Italy. However, some years before
Magni's initiative in 1954, Spanish riders had already begun to carry
advertising for extra-sportif business on their jerseys.

Benjo

Mark & Steven Bornfeld wrote:
B. Lafferty wrote:

There is a photo of Antonin Magne in what was probably either the 1931
or 1934 Tour in which one of his handlebar mounted water bottles has
"Cafe Sanka" on it. In-as-much-as Geminiani his credited with
bringing in the first extra-sportive sponsor (Nivea), can anyone
confirm that this was a Tour sponsor, much like Coca Cola recently?
Does anyone know of a compendium of sponsorship for the Tour by year?


I had no idea that crap was around so long ago.

more info (about sanka history, not about the question of their
sponsorship):
"Dr. Ludwig Roselius' scientific ingenuity led to the creation of
decaffeinated coffee. For years, Roselius searched for a way to remove
caffeine from coffee without diluting the flavorful taste and aroma. In
1903, Roselius and his team of researchers were given the opportunity to
implement new techniques, using brine-soaked coffee beans that had been
plunged into the sea during a storm. Roselius and his team discovered
that a brine-soaked bean reacted differently to roasting and within a
few years developed a technique that removed 97 percent of the caffeine
without removing the flavor. A patent was issued for this process in
Germany in 1906.

Shortly after, Roselius started a coffee company called Kaffee Hag and
introduced his new product in Europe under various names in different
countries. In France he named it Café Sanka, a contraction of the French
phrase “sans caffeine.” In 1923, Roselius brought the product to the
United States as Sanka, founding the Sanka Coffee Corporation in New
York. Five years later, General Foods Corporation began to distribute
Sanka for Roselius, and in 1932, General Foods purchased the product and
the Sanka Coffee Corporation. Years later, in 1979, General Foods also
purchased Roselius's original company, Kaffee Hag, from Roselius' son."
http://www.kraft.com/100/founders/LRoselius.html

So, the TdF is responsible in some part for the promotion of the
company responsible for what has been described by some as "the warm
brown water from hell" (aka decaf coffee).

Scott wrote:

So, the TdF is responsible in some part for the promotion of the
company responsible for what has been described by some as "the warm
brown water from hell" (aka decaf coffee).


i love decaf coffee! do you buy quality decaf in small quantities (no
more than a week's worth) in whole bean form and grind it right before
you brew and drink it? (and keep the beans in an air tight container and
only make one cup at a time- don't do that horrible drip into the
cavernous pot that sits for an hour on the burner thing.)

heather

h squared wrote:


more info (about sanka history, not about the question of their
sponsorship):
"Dr. Ludwig Roselius' scientific ingenuity led to the creation of
decaffeinated coffee. For years, Roselius searched for a way to remove
caffeine from coffee without diluting the flavorful taste and aroma. In
1903, Roselius and his team of researchers were given the opportunity to
implement new techniques, using brine-soaked coffee beans that had been
plunged into the sea during a storm. Roselius and his team discovered
that a brine-soaked bean reacted differently to roasting and within a
few years developed a technique that removed 97 percent of the caffeine
without removing the flavor. A patent was issued for this process in
Germany in 1906.

Shortly after, Roselius started a coffee company called Kaffee Hag and
introduced his new product in Europe under various names in different
countries. In France he named it Café Sanka, a contraction of the French
phrase “sans caffeine.” In 1923, Roselius brought the product to the
United States as Sanka, founding the Sanka Coffee Corporation in New
York. Five years later, General Foods Corporation began to distribute
Sanka for Roselius, and in 1932, General Foods purchased the product and
the Sanka Coffee Corporation. Years later, in 1979, General Foods also
purchased Roselius's original company, Kaffee Hag, from Roselius' son."
http://www.kraft.com/100/founders/LRoselius.html

Tastes great, less filling.
Bah!

Steve