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#1
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US Postal not seeing value to sponsorship... why?
I may have a bit of the puzzle figured out. On the surface, we're all
thinkin' geez, look at all the magazine covers, TV shows etc with US Postal (ok, more specifically Lance representing US Postal). $8 million/year seems like a bargain! But then think about the type of guy who makes the decisions on high-end sponsorship/marketing. They're used to spending $1500+ for great seats at a tennis tournament or basketball game. They associate high-end sports with extreme exclusivity (with very high prices) for the elite spectator. But for cycling? The best seats in the house might be miles from nowhere, 3/4 of the way up a mountain pass that you have to camp out or ride or walk for hours to get to. Cycling is, in a way, a sport for the common man. Certainly nothing that a CEO would brag about having ringside seats to watch. I'm actually amazed we get the support (at the Division I level) that we do! --Mike Jacoubowsky Chain Reaction Bicycles www.ChainReaction.com IMBA, BikesBelong, NBDA member |
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#2
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US Postal not seeing value to sponsorship... why?
"hold my beer and watch this..." wrote in message ... Who cares? Maybe they'll spend the money on improving service (but I doubt it). Would you be satisfied with a 0.00001% improvement? |
#3
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US Postal not seeing value to sponsorship... why?
Who cares?
Maybe they'll spend the money on improving service (but I doubt it). "Mike Jacoubowsky/Chain Reaction Bicycles" wrote in message . com... I may have a bit of the puzzle figured out. On the surface, we're all thinkin' geez, look at all the magazine covers, TV shows etc with US Postal (ok, more specifically Lance representing US Postal). $8 million/year seems like a bargain! But then think about the type of guy who makes the decisions on high-end sponsorship/marketing. They're used to spending $1500+ for great seats at a tennis tournament or basketball game. They associate high-end sports with extreme exclusivity (with very high prices) for the elite spectator. But for cycling? The best seats in the house might be miles from nowhere, 3/4 of the way up a mountain pass that you have to camp out or ride or walk for hours to get to. Cycling is, in a way, a sport for the common man. Certainly nothing that a CEO would brag about having ringside seats to watch. I'm actually amazed we get the support (at the Division I level) that we do! --Mike Jacoubowsky Chain Reaction Bicycles www.ChainReaction.com IMBA, BikesBelong, NBDA member |
#4
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US Postal not seeing value to sponsorship... why?
"Carl Sundquist" wrote in message
... "hold my beer and watch this..." wrote in message ... Who cares? Maybe they'll spend the money on improving service (but I doubt it). Would you be satisfied with a 0.00001% improvement? I always get a delight out of comments like Trdina's. As if he had the vaguest clue what he was talking about. US Postals system delivers more reliably than any other postal service in the world and I think for about half the price. For the last couple of years they've been making money instead of losing it. Now if Trdina could be half the winner than US Postal is he wouldn't have to since to fighting in a ring with some other muttonhead. |
#5
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US Postal not seeing value to sponsorship... why?
I think the biggest problem with the sponsorship was that nagging
governemnt watchdog group (no, I won't mention their name here because I don't agree with them at all on this issue and would rather not promote them), which would be better serving the public by self immolation on the mall in front of the whitehouse to protest Bush's "don't tax, but spend like there's no tomorrow" policies. After serveral well publicized, thanks to television news which has all the substance of a bag of cheese puffs (and does to the mind what the cheese puffs do to the gut), regarding disgruntled 2nd amendment worshipers who legally toted their firearms around until they stepped into the office and began reducing headcount, USPS needed some positive image enhancement, which I think they got in spades and for a bargain price. Consider the alternative, form task forces, perform expensive studies, discuss every little detail, shuffle a bunch of people around, and wait for the next shooting. Too bad some of these watchdog groups can't see the forest for ****ing too long on only one tree. Mike Jacoubowsky/Chain Reaction Bicycles wrote: I may have a bit of the puzzle figured out. On the surface, we're all thinkin' geez, look at all the magazine covers, TV shows etc with US Postal (ok, more specifically Lance representing US Postal). $8 million/year seems like a bargain! But then think about the type of guy who makes the decisions on high-end sponsorship/marketing. They're used to spending $1500+ for great seats at a tennis tournament or basketball game. They associate high-end sports with extreme exclusivity (with very high prices) for the elite spectator. But for cycling? The best seats in the house might be miles from nowhere, 3/4 of the way up a mountain pass that you have to camp out or ride or walk for hours to get to. Cycling is, in a way, a sport for the common man. Certainly nothing that a CEO would brag about having ringside seats to watch. I'm actually amazed we get the support (at the Division I level) that we do! --Mike Jacoubowsky Chain Reaction Bicycles www.ChainReaction.com IMBA, BikesBelong, NBDA member |
#6
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US Postal not seeing value to sponsorship... why?
I think Trek should buy the team.
Mike |
#7
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US Postal not seeing value to sponsorship... why?
Mike Jacoubowsky/Chain Reaction Bicycles wrote:
I may have a bit of the puzzle figured out. On the surface, we're all thinkin' geez, look at all the magazine covers, TV shows etc with US Postal (ok, more specifically Lance representing US Postal). $8 million/year seems like a bargain! But then think about the type of guy who makes the decisions on high-end sponsorship/marketing. They're used to spending $1500+ for great seats at a tennis tournament or basketball game. They associate high-end sports with extreme exclusivity (with very high prices) for the elite spectator. But for cycling? The best seats in the house might be miles from nowhere, 3/4 of the way up a mountain pass that you have to camp out or ride or walk for hours to get to. Cycling is, in a way, a sport for the common man. Certainly nothing that a CEO would brag about having ringside seats to watch. I'm actually amazed we get the support (at the Division I level) that we do! Mike, you may have a point, but cycling teams have something that corresponds to the executive-box-seats perk. Sponsors and VIPs get access: rides in the team car during races, meet-the-team at various events (training camps?), seats at team presentations, celebratory dinners with Robin Williams as MC (whether that's a plus or minus is up to one's taste). The issue with USPS is probably partly caused by the sponsorship audit and partly because USPS is really a Europe-based team. |
#8
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US Postal not seeing value to sponsorship... why?
On 24 Apr 2004 23:37:20 -0800, Benjamin Weiner wrote:
The issue with USPS is probably partly caused by the sponsorship audit and partly because USPS is really a Europe-based team. About Europe; I don't think so. 90% of Americans know Lance Armstrong, that's enough exposure. I think it's a question of added value of another year or years of sponsorship after (already) 5 years of striking gold. |
#9
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US Postal not seeing value to sponsorship... why?
Michael wrote:
I think Trek should buy the team. Mike I doubt Trek has the money to sponsor it to the degree USPS did. They'd probably have to pull support from a lot of other vectors, killing other domestic teams, to accomplish it. Now maybe Trek/Giro/Subaru/Berry Floor/Dial Soap and a few others could be pulled together it might happen, though they'd have a kit that looks like some of those italian ones, completely covered with logos to the point you can't even read some of them. I think one main sponsor works best and the bizarre thing is you'd think there was enough money in US businesses to put up. I noticed mighty Microsoft has some div II or III team somewhere. With their monopoly fattened wallets and anti-trust problems, maybe tossing a few bucks behind a Div I team would be the thing ... then again, if the team dominated the tour like USPS has, their critics would probably hate them even more. |
#10
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US Postal not seeing value to sponsorship... why?
"Tom Kunich" wrote in message hlink.net...
I always get a delight out of comments like Trdina's. As if he had the vaguest clue what he was talking about. US Postals system delivers more reliably than any other postal service in the world and I think for about half the price. What other countries have you lived in? While it's not bad (considering the size of the US) US Postal if far from the best. That would be the UK's royal mail, or at least it was 8 years ago. Two deliveries a day, next day service nationaly, and once i put a postcard in the mail (in Edinburgh) on a friday, and it arrived in San Francisco on the Monday. Now that's service. |
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