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The Problem with Marketing the Recumbent isThe Name
Around my area, everyone knows what a recumbent is, it's an indoor
excersize bike. Thus the problem with marketing an outdoor recumbent bike. I personally never even saw one until last year when I heard a guy yelling "Yippie!" as he zoomed by me. I thought it was a crazy 'homebuilt" contraption. A year later I discovered them on the www by chance. Some one had called it a 'bent'. It needs a distinctive name, one that can't be confused with anything else, especially with indoor excersize bikes. I don't have a marketing brain for it but how about: Popcycle OR Mocycle (Mochet) OR Accelerbike. |
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#2
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The Problem with Marketing the Recumbent isThe Name
wrote in message ... Around my area, everyone knows what a recumbent is, it's an indoor excersize bike. Thus the problem with marketing an outdoor recumbent bike. I personally never even saw one until last year when I heard a guy yelling "Yippie!" as he zoomed by me. I thought it was a crazy 'homebuilt" contraption. A year later I discovered them on the www by chance. Some one had called it a 'bent'. It needs a distinctive name, one that can't be confused with anything else, especially with indoor excersize bikes. I don't have a marketing brain for it but how about: Popcycle OR Mocycle (Mochet) OR Accelerbike. My contribution is Woody Bike. Something some of the guys in the racing bike newsgroup would be really glad to get. |
#4
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The Problem is the Signature
"Peter Clinch" wrote in message ... wrote: [...] It's a chicken and egg thing. In order to be more popular, they need to be more popular. I don't think the name really harms them much. Pete. Peter Clinch Medical Physics IT Officer Tel 44 1382 660111 ext. 33637 Univ. of Dundee, Ninewells Hospital Fax 44 1382 640177 Dundee DD1 9SY Scotland UK net http://www.dundee.ac.uk/~pjclinch/ What is really harmful is your god awful signature. Only a crazy nut would take anything you say seriously. You have got to be the most pompous ass alive to have such a confoundedly stupid signature. I urge you to get a modest and humble signature like mine. Regards, Ed Dolan the Great - Minnesota aka Saint Edward the Great - Order of the Perpetual Sorrows - Minnesota |
#5
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The Problem with Marketing the Recumbent isThe Name
On Jul 14, 3:41*am, Peter Clinch wrote:
wrote: Around my area, everyone knows what a recumbent is, it's an indoor excersize bike. Thus the problem with marketing an outdoor recumbent bike. Go somewhere that isn't a problem and it's still hard to market them. The name is a minor problem. I personally never even saw one until last year when I heard a guy yelling "Yippie!" as he zoomed by me. I thought it was a crazy 'homebuilt" contraption. There's your main problem: they're so rare that hardly anyone in the wider scheme of things knows they're built commercially. *People stopping to look at my very professionally built one often assume it's home made, and it can't be because I look capable of such good engineering or the bike looks, well, home-made. *It's because they never see them in bike shops. It needs a distinctive name, one that can't be confused with anything else, especially with indoor excersize bikes. I don't have a marketing brain for it but how about: Popcycle OR Mocycle (Mochet) OR Accelerbike. In NL they're called "Ligfietsen" (laying bikes), and AFAICT folk know what that is. *It's about the most 'bent aware country in the world, and they're still very rare and hard to come by. *Which means in turn that they're relatively hard to source and expensive, expensive enough to put off most casual enquiries. It's a chicken and egg thing. *In order to be more popular, they need to be more popular. *I don't think the name really harms them much. Pete. -- Peter Clinch * * * * * * * * * *Medical Physics IT Officer Tel 44 1382 660111 ext. 33637 * Univ. of Dundee, Ninewells Hospital Fax 44 1382 640177 * * * * * * *Dundee DD1 9SY Scotland UK net * *http://www.dundee.ac.uk/~pjclinch/ I'm reading the replies, and I look over at the google ads linked with this post: they're mostly about indoor exercise bikes. Googles' ad- linking put recumbent in with indoor exercise bikes. Hmmm . . . |
#6
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The Problem with Marketing the Recumbent isThe Name
On Jul 14, 10:44*am, wrote:
On Jul 14, 3:41*am, Peter Clinch wrote: wrote: Around my area, everyone knows what a recumbent is, it's an indoor excersize bike. Thus the problem with marketing an outdoor recumbent bike. Go somewhere that isn't a problem and it's still hard to market them. The name is a minor problem. I personally never even saw one until last year when I heard a guy yelling "Yippie!" as he zoomed by me. I thought it was a crazy 'homebuilt" contraption. There's your main problem: they're so rare that hardly anyone in the wider scheme of things knows they're built commercially. *People stopping to look at my very professionally built one often assume it's home made, and it can't be because I look capable of such good engineering or the bike looks, well, home-made. *It's because they never see them in bike shops. It needs a distinctive name, one that can't be confused with anything else, especially with indoor excersize bikes. I don't have a marketing brain for it but how about: Popcycle OR Mocycle (Mochet) OR Accelerbike. In NL they're called "Ligfietsen" (laying bikes), and AFAICT folk know what that is. *It's about the most 'bent aware country in the world, and they're still very rare and hard to come by. *Which means in turn that they're relatively hard to source and expensive, expensive enough to put off most casual enquiries. It's a chicken and egg thing. *In order to be more popular, they need to be more popular. *I don't think the name really harms them much. Pete. -- Peter Clinch * * * * * * * * * *Medical Physics IT Officer Tel 44 1382 660111 ext. 33637 * Univ. of Dundee, Ninewells Hospital Fax 44 1382 640177 * * * * * * *Dundee DD1 9SY Scotland UK net * *http://www.dundee.ac.uk/~pjclinch/ I'm reading the replies, and I look over at the google ads linked with this post: they're mostly about indoor exercise bikes. Googles' ad- linking put recumbent in with indoor exercise bikes. Hmmm . . Bicycle types: BMX, Mountain, Street, etc How abouta new category: "Highway" because: The fastest bicycle in the world is the Varna Diablo recumbent which broke the official world speed record on October 6, 2001 achieving the incredible speed of 80.55 mph Highway bicycles would be: Cannondale, Speedmachine, Trek, Rans, etc. Get rid of the name recumbent. |
#7
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The Problem with Marketing the Recumbent isThe Name
wrote in message ... On Jul 14, 10:44 am, wrote: [...] I'm reading the replies, and I look over at the google ads linked with this post: they're mostly about indoor exercise bikes. Googles' ad- linking put recumbent in with indoor exercise bikes. Hmmm . . Bicycle types: BMX, Mountain, Street, etc How abouta new category: "Highway" because: The fastest bicycle in the world is the Varna Diablo recumbent which broke the official world speed record on October 6, 2001 achieving the incredible speed of 80.55 mph Highway bicycles would be: Cannondale, Speedmachine, Trek, Rans, etc. Get rid of the name recumbent. Recumbents are not about speed, they are about comfort. Therefore, recumbent is the perfect name for them even though you are positioned on them in a semi-recumbent posture. Young cyclists have no interest in them by and large. That comes later when you get old, wise and cranky. Regards, Ed Dolan the Great - Minnesota aka Saint Edward the Great - Order of the Perpetual Sorrows - Minnesota |
#8
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The Problem with Marketing the Recumbent isThe Name
On Jul 14, 1:40 pm, "Edward Dolan" wrote:
wrote in message ... On Jul 14, 10:44 am, wrote: [...] I'm reading the replies, and I look over at the google ads linked with this post: they're mostly about indoor exercise bikes. Googles' ad- linking put recumbent in with indoor exercise bikes. Hmmm . . Bicycle types: BMX, Mountain, Street, etc How abouta new category: "Highway" because: The fastest bicycle in the world is the Varna Diablo recumbent which broke the official world speed record on October 6, 2001 achieving the incredible speed of 80.55 mphHighway bicycles would be: Cannondale, Speedmachine, Trek, Rans, etc. Get rid of the name recumbent. Recumbents are not about speed, they are about comfort. Therefore, recumbent is the perfect name for them even though you are positioned on them in a semi-recumbent posture. Young cyclists have no interest in them by and large. That comes later when you get old, wise and cranky. Regards, Ed Dolan the Great - Minnesota aka Saint Edward the Great - Order of the Perpetual Sorrows - Minnesota snip Young cyclists have no interest in them by and large./snip I disagree with that comment. The Pacific Coast Chopper is very similar to a highway bicycle (recumbent). Kids are riding them. It isn't a diamond frame bicycle that holds the world land speed record. Granted, the PCC is taken from a motorcycle style but the configuration is very similar to a highway* bicycle (recumbent). ( *marketing) :-) |
#9
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The Problem with Marketing the Recumbent isThe Name
wrote in message ... On Jul 14, 1:40 pm, "Edward Dolan" wrote: wrote in message ... On Jul 14, 10:44 am, wrote: [...] I'm reading the replies, and I look over at the google ads linked with this post: they're mostly about indoor exercise bikes. Googles' ad- linking put recumbent in with indoor exercise bikes. Hmmm . . Bicycle types: BMX, Mountain, Street, etc How abouta new category: "Highway" because: The fastest bicycle in the world is the Varna Diablo recumbent which broke the official world speed record on October 6, 2001 achieving the incredible speed of 80.55 mphHighway bicycles would be: Cannondale, Speedmachine, Trek, Rans, etc. Get rid of the name recumbent. Recumbents are not about speed, they are about comfort. Therefore, recumbent is the perfect name for them even though you are positioned on them in a semi-recumbent posture. Young cyclists have no interest in them by and large. That comes later when you get old, wise and cranky. snip Young cyclists have no interest in them by and large./snip I disagree with that comment. The Pacific Coast Chopper is very similar to a highway bicycle (recumbent). Kids are riding them. It isn't a diamond frame bicycle that holds the world land speed record. Granted, the PCC is taken from a motorcycle style but the configuration is very similar to a highway* bicycle (recumbent). I have been around recumbents for 25 years and I can tell you that there are very few young people who have any interest in this style of bicycle. Serious young cyclists want to be fast and recumbents are as slow as molasses going up hills. Get back to me when recumbents start winning races like the Tour de France. I think the Tour is in the Pyrenees today. There is no recumbent that can perform worth a damn in the mountains. They are strictly for older folks who want to ride a bicycle in comfort. In any event, you are just terrible at thinking up new names for recumbents, which do not need them. They are perfectly named as is. Regards, Ed Dolan the Great - Minnesota aka Saint Edward the Great - Order of the Perpetual Sorrows - Minnesota |
#10
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The Problem with Marketing the Recumbent is The Name
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