1/2 Interesting take on business & cycling

http://www.theage.com.au/articles/20...034939321.html

"It might be golf, tennis, soccer, cricket or rugby - triumphs in these
areas seem to trigger a sales spurt at Rebel."

"Not so with cycling. Even though Australians Baden Cooke, Robbie McEwen,
Stuart O'Grady and Michael Rogers are doing well in the Tour de France, Mr
Heath believes only retailers of elite cycling equipment will reap the full
sales benefit."

""Parents don't seem so keen to promote cycling to their children," he
said."

--
Trevor S


"Unthinking respect for authority is the greatest enemy of truth."
-Albert Einstein

Trevor S wrote:
http://www.theage.com.au/articles/20....htmlhttp://w-
ww.theage.com.au/articles/2003/07/14/1058034939321.html
"It might be golf, tennis, soccer, cricket or rugby - triumphs in these
areas seem to trigger a sales spurt at Rebel."
"Not so with cycling. Even though Australians Baden Cooke, Robbie
McEwen, Stuart O'Grady and Michael Rogers are doing well in the Tour de
France, Mr Heath believes only retailers of elite cycling equipment will
reap the full sales benefit."
""Parents don't seem so keen to promote cycling to their
children," he said."
--
Trevor S
"Unthinking respect for authority is the greatest enemy of truth."
-Albert Einstein



Cycling as a sport isn't very popular to start with. BMX used to be a
big sport in the 80s now you hardly hear of it. Most parents will buy
their kids a bike , BMX or mountainbike , some kids will save money and
buy their own bike , it won't be a racer as they are so expensive , even
a low priced racer will be out of reach @ $600-$700. Cycling clothing is
ridiculously priced, shoes - $140 - $200 for an average pair of shoes.
Then you've got that 'danger' element that most parents fear about their
kids being on the road. So it's an expensive sport , it's not popular
and doesn't have that peergroup appeal and it can be dangerous. I was
speaking to a bike shop owner a few weeks ago and according to him sales
do go up during and just after TDF Also club memberships are suddenly
renewed and it's sorta the start of a new season. BTW I wish I was in
Townsville - so damn friggin cold - It's gettin bloody hard to be on the
bike in the mornings. Cheers



--
--------------------------
Posted via cyclingforums.com
http://www.cyclingforums.com

Trevor S:

http://www.theage.com.au/articles/20...034939321.html

"It might be golf, tennis, soccer, cricket or rugby - triumphs in these
areas seem to trigger a sales spurt at Rebel."

"Not so with cycling. Even though Australians Baden Cooke, Robbie McEwen,
Stuart O'Grady and Michael Rogers are doing well in the Tour de France, Mr
Heath believes only retailers of elite cycling equipment will reap the full
sales benefit."

""Parents don't seem so keen to promote cycling to their children," he
said."

I think it's a combination of reality and perceptions that cause this.
Children outgrow their toys, and keeping a child on a bike until its
teens will require a constant expenditure on components which cost
relatively outrageous amounts, much more so than in "traditional"
sports. There may also be a perception that cycling will get their kids
run over by rampaging vehicles, or that they will fall off towering
cliffs or run into brick walls at high speed.

Cycling does not give an impression of being a team sport, where
interactions with peers are considered important in the formative years.
This, and the cost of equipment, may be why most schools do not include
cycling in their sports curricula.

Cycling as a sport isn't very popular to start with.

Therein lies part of the problem -- cyclists who view riding as a
competitive activity. Cycling is not a sport, it's a way of life. It's
transport, freedom, exercise in the open air... waaaay more than many any
narrow definition of a "sport".

David Sutton:

Cycling as a sport isn't very popular to start with.

Therein lies part of the problem -- cyclists who view riding as a
competitive activity. Cycling is not a sport, it's a way of life. It's
transport, freedom, exercise in the open air... waaaay more than many any
narrow definition of a "sport".


Cycling is *also* a sport. It can be a hobby. It can be many things to
many people, as it should be. To promote it as only one thing can only
serve to put off some who may not be inclined to "measure up" to any
self-imposed boundaries of any one definition. Why not let people
decide for themselves what they want their cycling to be?

I think the reason kids choose bmx and mountain bikes over racers might
have something to do with the way in which they want to use the bike.

Kids like to go up and down curbs and across paddocks or just racing
around the back streets.

I guess all this can be done on a racing bike as well but it's not as
exactly street cred. also they're not really built to handle that sort
of environment/punishment.

Cheers

John

Malvern_star wrote:

Trevor S wrote:
http://www.theage.com.au/articles/20....htmlhttp://w-
ww.theage.com.au/articles/2003/07/14/1058034939321.html
"It might be golf, tennis, soccer, cricket or rugby - triumphs in these
areas seem to trigger a sales spurt at Rebel."
"Not so with cycling. Even though Australians Baden Cooke, Robbie
McEwen, Stuart O'Grady and Michael Rogers are doing well in the Tour de
France, Mr Heath believes only retailers of elite cycling equipment will
reap the full sales benefit."
""Parents don't seem so keen to promote cycling to their
children," he said."
--
Trevor S
"Unthinking respect for authority is the greatest enemy of truth."
-Albert Einstein

Cycling as a sport isn't very popular to start with. BMX used to be a
big sport in the 80s now you hardly hear of it. Most parents will buy
their kids a bike , BMX or mountainbike , some kids will save money and
buy their own bike , it won't be a racer as they are so expensive , even
a low priced racer will be out of reach @ $600-$700. Cycling clothing is
ridiculously priced, shoes - $140 - $200 for an average pair of shoes.
Then you've got that 'danger' element that most parents fear about their
kids being on the road. So it's an expensive sport , it's not popular
and doesn't have that peergroup appeal and it can be dangerous. I was
speaking to a bike shop owner a few weeks ago and according to him sales
do go up during and just after TDF Also club memberships are suddenly
renewed and it's sorta the start of a new season. BTW I wish I was in
Townsville - so damn friggin cold - It's gettin bloody hard to be on the
bike in the mornings. Cheers

On Tue, 15 Jul 2003 23:31:30 GMT, John Staines
wrote:

I guess all this can be done on a racing bike as well but it's not as
exactly street cred. also they're not really built to handle that sort
of environment/punishment.

Even as a 22yo commuter cyclist, I sure wouldn't want a road/racing
bike..

Riding around the streets of North Carlton, Fitzroy and Collingwood
would ruin a flimsy lightweight road bike, and it's certainly not
doing much good for the $500 front suspension mtb that I've modified
for that run either..

(slicks, comfy saddle, $2 shop radio, panniers etc, and I'm thinking
of getting it regeared to give better speeds on flats as I'm already
tottering around at 25-30ish in max gear most of the time)....

Whoever thought deep dish bluestone guttering and laneways was smart
needs to be put on a bike and made to ride over it for all eternity..
:-)


PC

PC wrote:
On Tue, 15 Jul 2003 23:31:30 GMT, John Staines
wrote:

I guess all this can be done on a racing bike as well but it's not as
exactly street cred. also they're not really built to handle that sort
of environment/punishment.

Even as a 22yo commuter cyclist, I sure wouldn't want a road/racing
bike..

Riding around the streets of North Carlton, Fitzroy and Collingwood
would ruin a flimsy lightweight road bike, and it's certainly not
doing much good for the $500 front suspension mtb that I've modified
for that run either..

(slicks, comfy saddle, $2 shop radio, panniers etc, and I'm thinking
of getting it regeared to give better speeds on flats as I'm already
tottering around at 25-30ish in max gear most of the time)....

Whoever thought deep dish bluestone guttering and laneways was smart
needs to be put on a bike and made to ride over it for all eternity..
:-)


PC

This sounds suspiciously like someone who hasn't actually commuted
on a road bike. I've been commuting and riding my road bike first for a couple
of years from Nth Melb and for the last 3 years from Carlton all over the
place, including the terrible Yarra trail.

I think you're underestimating the strength of road bikes. My bike hasn't
been ruined at all, and it's certainly not flimsy. In fact, I'm surprised
at the amount of kerb hopping it takes without ill effects.

However, I can see that a road bike may not be everyone's choice, particularly
if the bike's sole purpose is commuting.

--
Nick

PC wrote:

On Tue, 15 Jul 2003 23:31:30 GMT, John Staines
wrote:

I guess all this can be done on a racing bike as well but it's not as
exactly street cred. also they're not really built to handle that sort
of environment/punishment.

Even as a 22yo commuter cyclist, I sure wouldn't want a road/racing
bike..

Riding around the streets of North Carlton, Fitzroy and Collingwood
would ruin a flimsy lightweight road bike, and it's certainly not
doing much good for the $500 front suspension mtb that I've modified
for that run either..

Road bikes aren't flimsy. They usually do bigger distances too (in the
hands of an average club racer). 14,000km/year of potholes is common.

GK

Hi,

I wasn't saying they were flimsy but you can hardly do jumps and tricks
on them like the kids tend to do.

I love racing bikes and have always had one even as a kid but they
weren't built to go up and down curbs, over jumps or general everyday
thrashings. )

Cheers

John

g wrote:

PC wrote:

On Tue, 15 Jul 2003 23:31:30 GMT, John Staines
wrote:

I guess all this can be done on a racing bike as well but it's not as
exactly street cred. also they're not really built to handle that sort
of environment/punishment.

Even as a 22yo commuter cyclist, I sure wouldn't want a road/racing
bike..

Riding around the streets of North Carlton, Fitzroy and Collingwood
would ruin a flimsy lightweight road bike, and it's certainly not
doing much good for the $500 front suspension mtb that I've modified
for that run either..

Road bikes aren't flimsy. They usually do bigger distances too (in the
hands of an average club racer). 14,000km/year of potholes is common.

GK