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GM Offers Cadillac Brand Of Bicycles
GM Offers Cadillac Brand Of Bicycles
POSTED: 7:37 am EDT July 26, 2005 DETROIT -- Even if you can't afford an Escalade, a Cadillac can still be your ride. But you'll have to supply the horsepower -- or make that pedal power. GM is now offering a Cadillac-brand line of bicycles. The Caddy crest is on the seat and the front of the frame. Cadillac General Manager Ron Lippner said the bikes are in select shops, with wider distribution expected in the next few months. Cadillac officials said some dealers may be giving the bikes away to help close a car deal or as a premium for their sales people. The Caddy bikes are offered in a number of styles, including drop-handlebar racing types and mountain bikes. Prices range from $500 to about $1,900. There was no word, though, if you'll be able to get custom spinning rims for the Cadillac bikes. http://www.channelcincinnati.com/irr...55/detail.html |
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GM Offers Cadillac Brand Of Bicycles
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GM Offers Cadillac Brand Of Bicycles
Bob wrote in news:jjkle19sgrugv14gijlepbgfucp35cb9cg@
4ax.com: If other recent GM moves are any indication, these are probably just relabeled Opel or Subaru bikes with a different paint job and trim. Caddy bikes are made by Kent, the same company that makes bikes for Walmart. |
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GM Offers Cadillac Brand Of Bicycles
They were just up the row from us at Interbike last year. Interesting
marketing idea. The bikes are not very high end. However, they are targeted at buyers who are not really serious riders, just sensitive to brand identification. It is a whole different market segment from most of the participants in this net. What the frames really looked like to me is the typical Taiwan aluminum product that is all over the place these days, along with mid-range to not so terrific components. Interestingly enough, they put an ad in the recent Bicycle Retailer magazine touting the profitability and easy sales aspects of the line... hmmmm Bruce "Ken" wrote in message ... Bob wrote in news:jjkle19sgrugv14gijlepbgfucp35cb9cg@ 4ax.com: If other recent GM moves are any indication, these are probably just relabeled Opel or Subaru bikes with a different paint job and trim. Caddy bikes are made by Kent, the same company that makes bikes for Walmart. |
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GM Offers Cadillac Brand Of Bicycles
I called the "authorized" dealer in our city.
So as not to insult them directly, I will not name them. Interesting that the dealer is a third tier dealer, as the primary and secondary dealers realize the marketing "value" of the name. As I am a road rider, I asked about the component level on the road bike. It is only Shimano 105.... I was quoted $1700 for the bike. Wouldn't you think that the bike should at least be spec'd with Ultegra....... or DA. I realize cost vs. price issues, but...................come on when was the last time you hear Shimano 105 being referred to as the "Cadillac" of the Shimano line. "Bruce Gilbert" wrote in message t... They were just up the row from us at Interbike last year. Interesting marketing idea. The bikes are not very high end. However, they are targeted at buyers who are not really serious riders, just sensitive to brand identification. It is a whole different market segment from most of the participants in this net. What the frames really looked like to me is the typical Taiwan aluminum product that is all over the place these days, along with mid-range to not so terrific components. Interestingly enough, they put an ad in the recent Bicycle Retailer magazine touting the profitability and easy sales aspects of the line... hmmmm Bruce "Ken" wrote in message ... Bob wrote in news:jjkle19sgrugv14gijlepbgfucp35cb9cg@ 4ax.com: If other recent GM moves are any indication, these are probably just relabeled Opel or Subaru bikes with a different paint job and trim. Caddy bikes are made by Kent, the same company that makes bikes for Walmart. |
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GM Offers Cadillac Brand Of Bicycles
On Sat, 30 Jul 2005 16:33:33 GMT, "Remove No Spam To Reply"
(nospam)newsgroups(nospam)@allanoxenreiter(nospa m).com wrote: I realize cost vs. price issues, but...................come on when was the last time you hear Shimano 105 being referred to as the "Cadillac" of the Shimano line. DA is then clearly the Rolls Royce and Ultegra is the Mercedes Benz. It's not like Cadillacs are all *that* luxurious after all. Jasper |
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GM Offers Cadillac Brand Of Bicycles
Jasper Janssen wrote:
On Sat, 30 Jul 2005 16:33:33 GMT, "Remove No Spam To Reply" (nospam)newsgroups(nospam)@allanoxenreiter(nospa m).com wrote: I realize cost vs. price issues, but...................come on when was the last time you hear Shimano 105 being referred to as the "Cadillac" of the Shimano line. DA is then clearly the Rolls Royce and Ultegra is the Mercedes Benz. It's not like Cadillacs are all *that* luxurious after all. Jasper And when was the last time and the year model of the one you rode in? jim |
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GM Offers Cadillac Brand Of Bicycles
On Sat, 30 Jul 2005 13:58:59 -0700, JimLane wrote:
Jasper Janssen wrote: DA is then clearly the Rolls Royce and Ultegra is the Mercedes Benz. It's not like Cadillacs are all *that* luxurious after all. And when was the last time and the year model of the one you rode in? Never, actually, but I've seen 'em on TV. And I've seen 60s/70s open-top caddies swanning around town here, but I grant those aren't typical. Either way, it's *definitely* not a Rolls Royce level of finish on Cadillacs. Mercedes Benz might be a bad comparison. Jasper |
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GM Offers Cadillac Brand Of Bicycles
This will stop theirplummet for sure /sarcasm
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GM Offers Cadillac Brand Of Bicycles
Jasper Janssen wrote:
On Sat, 30 Jul 2005 13:58:59 -0700, JimLane wrote: Jasper Janssen wrote: DA is then clearly the Rolls Royce and Ultegra is the Mercedes Benz. It's not like Cadillacs are all *that* luxurious after all. And when was the last time and the year model of the one you rode in? Never, actually, but I've seen 'em on TV. And I've seen 60s/70s open-top caddies swanning around town here, but I grant those aren't typical. Either way, it's *definitely* not a Rolls Royce level of finish on Cadillacs. Mercedes Benz might be a bad comparison. Jasper Okay, you've confused TV and reality ;- I think you'll find them in the best shape since their heyday. jim |
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