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#1
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How do you guys like that Saturn ad?
Anyone seen the ad for that one Saturn model that plugs its dent-resistant
finish? A series of "things" are shown crashing into a parked Saturn, including (as if it were just another "object") a cyclist. He crashes into the car, flips over and hits his (helmeted) head against the hood as he gets flung onto it. The message of the ad: It doesn't matter what your car collides with, the finish won't have a scratch or dent afterward. I thought to myself: Would they have shown a pedestrian running into the car and getting flung up onto the hood? No. Would they have shown a child on a bike (even one in a helmet) cracking into the car and getting flipped over and flung onto the hood? No. But it's perfectly OK to present an adult cyclist--at least a helmeted one, I guess--as just another obstacle that your car might happen to collide with (or that might happen to collide with your car...hmm, wonder why), but be reassured not to worry, he will slide right off your hood without leaving a mark. Please. Tell me I'm not the only one who gets angry watching this! I'm sure the auto manufacturer's excuse is "It's very clear in the ad that the accident is the cyclist's fault because he slams into a parked car (yeah, like most cyclists have a problem avoiding parked cars). We're not encouraging any driver to think of adult cyclists as just another nuisance they might run into on the road that might scratch or dent their car." Yeah. Sure. They show a cyclist in quick cuts with other "objects" such as shopping carts and so on. Yeah, he's just another "thing" that might ruin the finish of the car owner's precious baby by catapulting himself over its hood. Sigh... -- Trudi "Cleveland still rocks."--Me |
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#2
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I'd be mad about it, except idiot wrong-way cyclists ramming cars isn't
uncommon. "Trudi Marrapodi" wrote in message ... Anyone seen the ad for that one Saturn model that plugs its dent-resistant finish? A series of "things" are shown crashing into a parked Saturn, including (as if it were just another "object") a cyclist. He crashes into the car, flips over and hits his (helmeted) head against the hood as he gets flung onto it. The message of the ad: It doesn't matter what your car collides with, the finish won't have a scratch or dent afterward. I thought to myself: Would they have shown a pedestrian running into the car and getting flung up onto the hood? No. Would they have shown a child on a bike (even one in a helmet) cracking into the car and getting flipped over and flung onto the hood? No. But it's perfectly OK to present an adult cyclist--at least a helmeted one, I guess--as just another obstacle that your car might happen to collide with (or that might happen to collide with your car...hmm, wonder why), but be reassured not to worry, he will slide right off your hood without leaving a mark. Please. Tell me I'm not the only one who gets angry watching this! I'm sure the auto manufacturer's excuse is "It's very clear in the ad that the accident is the cyclist's fault because he slams into a parked car (yeah, like most cyclists have a problem avoiding parked cars). We're not encouraging any driver to think of adult cyclists as just another nuisance they might run into on the road that might scratch or dent their car." Yeah. Sure. They show a cyclist in quick cuts with other "objects" such as shopping carts and so on. Yeah, he's just another "thing" that might ruin the finish of the car owner's precious baby by catapulting himself over its hood. Sigh... -- Trudi "Cleveland still rocks."--Me |
#3
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"Trudi Marrapodi" wrote in message ... Anyone seen the ad for that one Saturn model that plugs its dent-resistant But it's perfectly OK to present an adult cyclist--at least a helmeted one, I guess--as just another obstacle that your car might happen to collide with (or that might happen to collide with your car...hmm, wonder why), but be reassured not to worry, he will slide right off your hood without leaving a mark. Cars are bigger, faster, more massive that bicycles, so when a bicycle runs into a Car, which is most often the case, the Bicycle flips over the car. As a Bicyclist you need to accept this, and your inferior position in terms of Physics on the street. Just accept that Cars are more massive, and through their weight around. Get angry, you'll be dead soon. |
#4
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Trudi Marrapodi wrote:
Anyone seen the ad for that one Saturn model that plugs its dent-resistant finish? A series of "things" are shown crashing into a parked Saturn, including (as if it were just another "object") a cyclist. He crashes into the car, flips over and hits his (helmeted) head against the hood as he gets flung onto it. Anybody who buys a Saturn for any reason at any price is stupid enough not to be troubled by that ad. What next - will Goodyear show a bike being run over and crushed by the same car and then brag that you can run over 100 bikes before getting a flat? -paul |
#5
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Mong Yek wrote:
Cars are bigger, faster, more massive that bicycles, so when a bicycle runs into a Car, which is most often the case, the Bicycle flips over the car. As a Bicyclist you need to accept this, and your inferior position in terms of Physics on the street. Just accept that Cars are more massive, and through their weight around. Get angry, you'll be dead soon. Trudi's point, completely missed herein, was that cyclists are people, not just propulsion mechanisms for Things That Might Scratch Your Valuable Paint Job such as shopping carts. It's strange to read this commercial's synopsis, since my mind is full of adverts showing cars and stairs and mailboxes and peletons and little kids in a hospital waving, all featuring some cyclist who could wear a different yellow shirt every day for two months. Shall we contact Saturn? Sometimes a company's ad agencies aren't even communicating with their marketing department. HTH --Karen M. doesn't Saturn still sponsor a cycling team? |
#6
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Found this on another cycling website:
http://www.saturn.com/saturn/contact...x.jsp?nav=4200 You're welcome! --Karen M. |
#7
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"Paul Cassel" wrote in message ... Anybody who buys a Saturn for any reason at any price is stupid enough not to be troubled by that ad. What next - will Goodyear show a bike being run over and crushed by the same car and then brag that you can run over 100 bikes before getting a flat? Huh? What's the big deal about Saturns? Dave |
#8
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In article . net, "Robert
Haston" wrote: I'd be mad about it, except idiot wrong-way cyclists ramming cars isn't uncommon. Yeah, but this guy isn't a 40-year-old riding his 10-year-old's little bike (to my experience, what most of these wrong-way guys look like). He's tricked out in a helmet and cycling clothes a la Armstrong. Not likely to be representing a wrong-way Corrigan. -- Trudi "Cleveland still rocks."--Me |
#9
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In article , "Mong Yek" wrote:
"Trudi Marrapodi" wrote in message ... Anyone seen the ad for that one Saturn model that plugs its dent-resistant But it's perfectly OK to present an adult cyclist--at least a helmeted one, I guess--as just another obstacle that your car might happen to collide with (or that might happen to collide with your car...hmm, wonder why), but be reassured not to worry, he will slide right off your hood without leaving a mark. Cars are bigger, faster, more massive that bicycles, so when a bicycle runs into a Car, which is most often the case, the Bicycle flips over the car. As a Bicyclist you need to accept this, and your inferior position in terms of Physics on the street. Just accept that Cars are more massive, and through their weight around. Get angry, you'll be dead soon. And you miss the point--which is to protest the whole "might makes right" attitude that many drivers seem to have about cyclists. -- Trudi "Cleveland still rocks."--Me |
#10
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In article , "Ken [NY)"
wrote: [snip] I am sure that others were angered, but it never occurred to me until you mentioned it. It's advertising, plain and simple. Make believe. It reflects societal attitudes, though. And that bothers me. Yeah. Sure. They show a cyclist in quick cuts with other "objects" such as shopping carts and so on. Yeah, he's just another "thing" that might ruin the finish of the car owner's precious baby by catapulting himself over its hood. Sigh... Good day. Or as John Kerry would say, bonjour. Ken (NY) "I think it was the right decision to disarm Saddam Hussein, and when the President made the decision, I supported him, and I support the fact that we did disarm him." --John F. Kerry (ABC News, 5/4/03) Could you keep the politics out of it, please? Thanks. (And for the record, I'd say the same if you were supporting Kerry, the Queen, or Zontar from another planet.) -- Trudi "Cleveland still rocks."--Me |
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