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Lance Armstrong's yellow bracelets take off, boosting Nike
From the article:
----------------------------------------------------------------- By RUKMINI CALLIMACHI, ASSOCIATED PRESS PORTLAND, Ore. (AP) - The T-shirts were yellow. The bracelets were yellow. Even the wall murals had a yellow tint. There was so much yellow inside the cavernous convention center here where Nike shareholders met last week, that Nike executive Mike Parker pretended to shield his eyes as he stepped onto the stage. "Looking bright," he announced to the several hundred stock owners, almost all wearing Lance Armstrong's signature bracelet. Yellow, the color of the jersey worn by the leader in the Tour de France race, has become synonymous with Armstrong. But for Nike Inc., the company that designed the wristbands as a tribute to the cyclist's sixth straight win in the wake of his battle with cancer, the bracelets represent one of its most successful stealth advertising campaigns. ------------------------------------------------------------------- Read it at http://newsobserver.com/24hour/busin...-9463245c.html J. Spaceman |
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