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#11
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"Maggie" wrote in message
I give to charity and work for charities. Why do we have to promote charitable giving by inventing new gimmicks. Every year its a pin or a bracelet, another ribbon or a piece of string. Shouldn't we just give? I wonder if Mother Theresa wore a rubber band bracelet or a pretty pin when she fed the sick, dying and hungry. This country is nuts with gimmicks if you ask me. I agree with you, and try to give and work quietly. But that's not the general way. All those buildings on campuses called "The Joe Blow Hall of Science" are because Joe Blow wanted his charity immortalized on a building name. Even Mother Theresa wore a habit so that she was recognizable, and was willing to be come a bit of a celebrity because it helped bring in donations to help her poor. Let's look at foundations: The Ford Foundation. The Rockefeller Foundation. The Pew Charitable Trust. The John D and Catherine T MacArthur Foundation. The Nobel Prize. The Pulitzer Prize. All these serve to immortalize names. The plastic bracelet is just a populist way of doing the same thing. Lance is using his name to raise money for cancer. But it wouldn't have quite the appeal if these bands just said "Cancer" on them. Personalizing them allows us to identify with a legitimately iconic figure of a cancer survivor who not only lived, but prospered. |
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#12
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In article 1113064745.b8715dae6d91ba3f3a3a6aedf7c447be@teran ews,
"Mike Kruger" wrote: "Maggie" wrote in message I give to charity and work for charities. Why do we have to promote charitable giving by inventing new gimmicks. Every year its a pin or a bracelet, another ribbon or a piece of string. Shouldn't we just give? I wonder if Mother Theresa wore a rubber band bracelet or a pretty pin when she fed the sick, dying and hungry. This country is nuts with gimmicks if you ask me. I agree with you, and try to give and work quietly. But that's not the general way. All those buildings on campuses called "The Joe Blow Hall of Science" are because Joe Blow wanted his charity immortalized on a building name. Even Mother Theresa wore a habit so that she was recognizable, and was willing to be come a bit of a celebrity because it helped bring in donations to help her poor. Let's look at foundations: The Ford Foundation. The Rockefeller Foundation. The Pew Charitable Trust. The John D and Catherine T MacArthur Foundation. The Nobel Prize. The Pulitzer Prize. All these serve to immortalize names. The plastic bracelet is just a populist way of doing the same thing. Lance is using his name to raise money for cancer. And bully for him. But it wouldn't have quite the appeal if these bands just said "Cancer" on them. Personalizing them allows us to identify with a legitimately iconic figure of a cancer survivor who not only lived, but prospered. Exactly. 40 million LIVESTRONG bands have now been sold. This campaign may eventually net more money for cancer research than Lance Armstrong is actually worth. It may have done so already, if you count spinoff effects, and not just the profit from band sales. -- Ryan Cousineau, http://www.wiredcola.com Verus de parvis; verus de magnis. |
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