Which one doesn't belong?

[Hint: used by Kelloggs in a popular cereal]

http://www.cyclingnews.com/road/2005/apr05/georgia05/

Bobby Julich, CSC (USA)
Levi Leipheimer, Gerolsteiner (USA)
Floyd Landis, Phonak Hearing Systems (USA)
Saul Raisin, Credit Agricole (USA)
Andrea Tafi, Suanier Duval-Prodir (Ita)
Gord Fraser, HealthNet/Maxxis (Can)
Nathan O'Neill, Navigators Insurance (Aus)
Ben "The Fridge" Brooks, Jelly Belly/Pool Gel (Aus)

Take care,

Magilla