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Guerrilla Pro-Cyclists in NY?



 
 
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  #1  
Old May 11th 04, 04:51 AM
Trudi Marrapodi
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Default Guerrilla Pro-Cyclists in NY?

While returning home on a highway the other evening, I saw that a
billboard outside of Syracuse had been vandalized by someone apparently
trying to engage in some "guerrilla advertising." The billboard was a
GEICO ad featuring the GEICO gecko and the slogan "Don't take higher car
insurance rates lying down. Call GEICO" with the phone number.

The vandalizer had altered it so that it read "Don't take higher car
insurance rates lying down. Ride a bike instead. Call 1-800-FOR-BIKE."

I have to admit, I was amused by it.

Anyone else seen this kind of "guerrilla advertising" for cycling?
--
Trudi

"Boy, there sure is a lot of tension around here tonight. It's like a Joan Crawford movie."
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  #2  
Old May 11th 04, 06:51 AM
Mike Schwab
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Default Guerrilla Pro-Cyclists in NY?

Several in chicago. Most likely to find photos on Chicago CM site.
http://www.criticalmassrides.info has link to site.

Trudi Marrapodi wrote:
snip
The vandalizer had altered it so that it read "Don't take higher car
insurance rates lying down. Ride a bike instead. Call 1-800-FOR-BIKE."

snip
  #3  
Old May 11th 04, 04:39 PM
Jym Dyer
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Default Guerrilla Pro-Cyclists in NY?

Several in chicago. Most likely to find photos on Chicago
CM site. http://www.criticalmassrides.info has link to site.


=v= The Chicago site is:

http://www.chicagocriticalmass.org/

=v= My favorite billboard modification, which took place in
Chicago *and* Berkeley, California, was a lite beer ad that
was trying to cash in on low-carb fad diets. It depicted
somebody biking and said, "LOSE THE CARBS. NOT THE TASTE."
The message is much improved when you get rid of the BS.
_Jym_

Jym Dyer ::::::::::::::::::::::::::::::::::::::::::: __Q :::
::::::::::::::::: "My other car is :: ==`\(s_ ::
http://www.critical-mass.org/ :: also a bicycle." :: (_)/ (_) ::
  #4  
Old May 12th 04, 12:31 PM
Trudi Marrapodi
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Default Guerrilla Pro-Cyclists in NY?

In article , Jym Dyer wrote:

Several in chicago. Most likely to find photos on Chicago
CM site. http://www.criticalmassrides.info has link to site.


=v= The Chicago site is:

http://www.chicagocriticalmass.org/


So the Critical Mass'ers do it, eh?

=v= My favorite billboard modification, which took place in
Chicago *and* Berkeley, California, was a lite beer ad that
was trying to cash in on low-carb fad diets. It depicted
somebody biking and said, "LOSE THE CARBS. NOT THE TASTE."
The message is much improved when you get rid of the BS.


Now that's sheer luck of juxtaposition!
--
Trudi

"Boy, there sure is a lot of tension around here tonight. It's like a Joan Crawford movie."
  #5  
Old May 13th 04, 01:41 PM
Jym Dyer
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Default Guerrilla Pro-Cyclists in NY?

So the Critical Mass'ers do it, eh?

=v= I don't know who's doing it. I know that a Masser in
Chicago saw it on his commute and took a photo, that's all.
I don't remember where I heard about the Berkeley billboard,
but the San Francisco Bay Area seems to have a number of
"billboard improvers" roaming about.
_Jym_

 




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