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Auto Loans, Car and Mortgage and Home Equity Loans Cut in Half for
2008, Reports Mintel Comperemedia


Last update: 11:18 a.m. EDT Aug. 12, 2008

CHICAGO, Aug 12, 2008 (BUSINESS WIRE) -- New data from Mintel
Comperemedia shows mortgage and home equity lenders still plagued by
faltering home sales, credit woes and consumer anxiety. The direct
marketing-tracking firm reports that these lenders have reduced direct
mail by 50% when comparing the first six months of 2008 to the first
six months of 2007.
Auto Loan Lenders sent an estimated 750 million secured loan mail
pieces from January to June 2008. In 2007, they sent 1.5 billion
during the same period, reports Mintel Comperemedia.
Secured loan direct mail has been steadily declining each quarter
since Q1 2007. Mintel Comperemedia's Q2 2008 estimates show mortgage
and home equity and car Loansmail volume 10% lower than during Q1 2008
(360 million versus 400 million in Q1).

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