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Schwinn in Department Store
I recently saw a couple of Schwinns being sold in a department store.
In spite of the fact that conventional wisdom is that buying a bike from a LBS is superior to buying from a department store (since dept stores typically carry nothing more than beaters), I nevertheless am wondering about the quality of the department store Schwinns, as the prices offered appear lower. Does anyone have experience with the typical lower-end Schwinns that would appear there? Are they beaters, or are they low-end bike shop quality? I have the experience to fix most simple things that could go wrong, and the complex repairs can still be given to the LBS. Thanks. Later, Nelson Chen __o Same road Boycott Wal-Mart, union-buster. _`\,_ Same rights (_)/ (_) Same rules |
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#2
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Schwinn in Department Store
wrote in message
oups.com... I recently saw a couple of Schwinns being sold in a department store. In spite of the fact that conventional wisdom is that buying a bike from a LBS is superior to buying from a department store (since dept stores typically carry nothing more than beaters), I nevertheless am wondering about the quality of the department store Schwinns, as the prices offered appear lower. Does anyone have experience with the typical lower-end Schwinns that would appear there? Schwinn? A refresher as to the standard bike-business business cycle is in order: Let's start at the beginning... Many years ago: 1. A dedicated and skilled craftsman starts building high quality bikes in small quantities, 2. He (her) bike brand gains a reputation for quality, 3. He expands and hires other craftsmen. Period of rapid growth. The bike is the "in" thing to have, 4. To "compete", and to expand production, the brand outsources with low-wage labour, 5. Driven by irreversible expansion plans (grow market share or die) the firm takes on a significant amount of debt 6. To raise more capital, the firm goes public 7. Driven by merciless quarterly profit targets, intense shareholder pressures, and mass-market competitive pressures, the firm increasingly resorts to marketing gimmicks, an onslaught of new products and cutthroat cost-cutting 8. Driven by insider trading, rapacious executive salary demands, and temporarily propped-up by accounting "irregularities", the company eventually (Enron-style) blows up. 9. Everyone is laid-off, small investors lose everything, and the company assets are sold as scrap. 10. It the company name still has any recognition or credibility with consumers, the brandname is bought by offshore manufacturers. 11. The new company cranks out millions of the cheapest possible bikes using the Ex-company brandname. There is no connection whatsoever between the original company or original quality and the new bikes. 12. When bikes shops get fed up with the deteriorated quality, the bikes are sold at X-Mart and toy stores. 13. Over the next few years, the brandname loses any remaining loyalty or remnants of good reputation 14. When there is nothing left of value, then the name is finally dropped. 15. The department-store bike makers move on to a newly defunct brandname. |
#3
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Schwinn in Department Store
"Dave Mayer" wrote in message news:Xd6te.1736070$Xk.1246852@pd7tw3no... wrote in message oups.com... I recently saw a couple of Schwinns being sold in a department store. In spite of the fact that conventional wisdom is that buying a bike from a LBS is superior to buying from a department store (since dept stores typically carry nothing more than beaters), I nevertheless am wondering about the quality of the department store Schwinns, as the prices offered appear lower. Does anyone have experience with the typical lower-end Schwinns that would appear there? Schwinn? A refresher as to the standard bike-business business cycle is in order: Let's start at the beginning... Many years ago: 1. A dedicated and skilled craftsman starts building high quality bikes in small quantities, 2. He (her) bike brand gains a reputation for quality, 3. He expands and hires other craftsmen. Period of rapid growth. The bike is the "in" thing to have, 4. To "compete", and to expand production, the brand outsources with low-wage labour, 5. Driven by irreversible expansion plans (grow market share or die) the firm takes on a significant amount of debt 6. To raise more capital, the firm goes public 7. Driven by merciless quarterly profit targets, intense shareholder pressures, and mass-market competitive pressures, the firm increasingly resorts to marketing gimmicks, an onslaught of new products and cutthroat cost-cutting 8. Driven by insider trading, rapacious executive salary demands, and temporarily propped-up by accounting "irregularities", the company eventually (Enron-style) blows up. 9. Everyone is laid-off, small investors lose everything, and the company assets are sold as scrap. 10. It the company name still has any recognition or credibility with consumers, the brandname is bought by offshore manufacturers. 11. The new company cranks out millions of the cheapest possible bikes using the Ex-company brandname. There is no connection whatsoever between the original company or original quality and the new bikes. 12. When bikes shops get fed up with the deteriorated quality, the bikes are sold at X-Mart and toy stores. 13. Over the next few years, the brandname loses any remaining loyalty or remnants of good reputation 14. When there is nothing left of value, then the name is finally dropped. 15. The department-store bike makers move on to a newly defunct brandname. What will be next? Cannondale? |
#4
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Schwinn in Department Store
In article ,
"Kurd" wrote: "Dave Mayer" wrote in message news:Xd6te.1736070$Xk.1246852@pd7tw3no... wrote in message oups.com... I recently saw a couple of Schwinns being sold in a department store. In spite of the fact that conventional wisdom is that buying a bike from a LBS is superior to buying from a department store (since dept stores typically carry nothing more than beaters), I nevertheless am wondering about the quality of the department store Schwinns, as the prices offered appear lower. Does anyone have experience with the typical lower-end Schwinns that would appear there? Schwinn? A refresher as to the standard bike-business business cycle is in order: Let's start at the beginning... Many years ago: 1. A dedicated and skilled craftsman starts building high quality bikes in small quantities, 2. He (her) bike brand gains a reputation for quality, 3. He expands and hires other craftsmen. Period of rapid growth. The bike is the "in" thing to have, 4. To "compete", and to expand production, the brand outsources with low-wage labour, 5. Driven by irreversible expansion plans (grow market share or die) the firm takes on a significant amount of debt 6. To raise more capital, the firm goes public 7. Driven by merciless quarterly profit targets, intense shareholder pressures, and mass-market competitive pressures, the firm increasingly resorts to marketing gimmicks, an onslaught of new products and cutthroat cost-cutting 8. Driven by insider trading, rapacious executive salary demands, and temporarily propped-up by accounting "irregularities", the company eventually (Enron-style) blows up. 9. Everyone is laid-off, small investors lose everything, and the company assets are sold as scrap. 10. It the company name still has any recognition or credibility with consumers, the brandname is bought by offshore manufacturers. 11. The new company cranks out millions of the cheapest possible bikes using the Ex-company brandname. There is no connection whatsoever between the original company or original quality and the new bikes. 12. When bikes shops get fed up with the deteriorated quality, the bikes are sold at X-Mart and toy stores. 13. Over the next few years, the brandname loses any remaining loyalty or remnants of good reputation 14. When there is nothing left of value, then the name is finally dropped. 15. The department-store bike makers move on to a newly defunct brandname. What will be next? Cannondale? Cannondale came pretty close to going under after its ill-fated motorsports venture. Cannondale has just introduced a carbon bike made in Taiwan, which may be a first for them (it's certainly the first really high-end bike they've made overseas). That puts them at stages 4 and 7 of Daveolution, but the company is otherwise healthy and profitable, last time I checked. -- Ryan Cousineau http://www.wiredcola.com/ "I don't want kids who are thinking about going into mathematics to think that they have to take drugs to succeed." -Paul Erdos |
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Schwinn in Department Store
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#6
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Schwinn in Department Store
NEVER!!! Cannondle learned its lesson from the idiotic motorcycle
foray. The have mastered aluminum bikes but it is wise to outsource carbon which they have no experience with. C'dale will never sink to the dept store level. |
#7
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Schwinn in Department Store
wrote in message oups.com... NEVER!!! Cannondle learned its lesson from the idiotic motorcycle foray. The have mastered aluminum bikes but it is wise to outsource carbon which they have no experience with. C'dale will never sink to the dept store level. Exactly. Cannondale has not much to worry about. |
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Schwinn in Department Store
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#9
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Schwinn in Department Store
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#10
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Schwinn in Department Store
"Ryan Cousineau" wrote in message ... In article , "Kurd" wrote: "Dave Mayer" wrote in message news:Xd6te.1736070$Xk.1246852@pd7tw3no... wrote in message oups.com... I recently saw a couple of Schwinns being sold in a department store. In spite of the fact that conventional wisdom is that buying a bike from a LBS is superior to buying from a department store (since dept stores typically carry nothing more than beaters), I nevertheless am wondering about the quality of the department store Schwinns, as the prices offered appear lower. Does anyone have experience with the typical lower-end Schwinns that would appear there? Schwinn? A refresher as to the standard bike-business business cycle is in order: Let's start at the beginning... Many years ago: 1. A dedicated and skilled craftsman starts building high quality bikes in small quantities, 2. He (her) bike brand gains a reputation for quality, 3. He expands and hires other craftsmen. Period of rapid growth. The bike is the "in" thing to have, 4. To "compete", and to expand production, the brand outsources with low-wage labour, 5. Driven by irreversible expansion plans (grow market share or die) the firm takes on a significant amount of debt 6. To raise more capital, the firm goes public 7. Driven by merciless quarterly profit targets, intense shareholder pressures, and mass-market competitive pressures, the firm increasingly resorts to marketing gimmicks, an onslaught of new products and cutthroat cost-cutting 8. Driven by insider trading, rapacious executive salary demands, and temporarily propped-up by accounting "irregularities", the company eventually (Enron-style) blows up. 9. Everyone is laid-off, small investors lose everything, and the company assets are sold as scrap. 10. It the company name still has any recognition or credibility with consumers, the brandname is bought by offshore manufacturers. 11. The new company cranks out millions of the cheapest possible bikes using the Ex-company brandname. There is no connection whatsoever between the original company or original quality and the new bikes. 12. When bikes shops get fed up with the deteriorated quality, the bikes are sold at X-Mart and toy stores. 13. Over the next few years, the brandname loses any remaining loyalty or remnants of good reputation 14. When there is nothing left of value, then the name is finally dropped. 15. The department-store bike makers move on to a newly defunct brandname. What will be next? Cannondale? Cannondale came pretty close to going under after its ill-fated motorsports venture. Cannondale has just introduced a carbon bike made in Taiwan, which may be a first for them (it's certainly the first really high-end bike they've made overseas). That puts them at stages 4 and 7 of Daveolution, but the company is otherwise healthy and profitable, last time I checked. Cannondale did go under. It filed Chapter 11 and was purchased by its primary creditor, Pegasus Parners, a venture capital firm. -- Jay Beattie. |
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